Standing in Each Moment, Alive
Standing fully in each moment, into yourself
It’s not just for ADDers
DH and I were sitting in our living room this afternoon playing the recording of last night’s American Idol. We were having a spirited discussion about the performances and arguing for our favorites. Mine were Kris Allen and Danny Gokey.
My choices were a surprise to me. Over the past weeks, I’ve been a fan, and still am of both Allison Iraheta and Adam Lambert. I even lost half a day searching Adam Lambert video, and I wasn’t the only one, when his performance got cut off the DVR. What does this have to do with ADHD?
I know that when something moves me as much as the young people on this show have moved me there’s something of value to check out. So, I took some time this afternoon to listen to earlier performances of Kris and Danny. I even replayed pieces of performances, particular phrasing and riffs. I listened to a couple of the mentors and I even spent some time listening to some comments of the judges. And, I was reminded once again, of the value of standing fully in each moment, stepping fully into one.
These contestants are all, if I can be so bold, equally great. What sets them apart is whether or not as Danny Gokey said at the start of the results show tonight, whether or not they bring it. Are your bringing it? Do you know how to bring it? Tell us what you do. And, I’m looking forward to sharing more on stepping fully into you.
Marketing using the Big Picture
Reduce Overwhelm for ADHD Entrepreneurs
Building your business online? Feeling overwhelmed with marketing or some other challenge? So many possibilities it’s easy to get lost in the excitement. Yet, you have a business, and you need to sell something. And, sooner is probably better than later.
Consistently I hear the same story I’ve heard all my life. Take one thing at a time. Drive it in a straight line and you’ll get their sooner. Sorry, that’s not me. I’d end up driving straight in to a tree!
I do believe there is a great option to contorting yourself down the straight line. There is a richness we bring when we stray off path, when we notice the “shinies” all around us. And, there are a lot of marketing gurus out there with some pretty cool “shinies”. It is so seductive thinking about all the beautiful, fun ways to generate buzz about your product. And, if you listen to the hype you’ll think you have to put blinders on and plod straight or you’ll never get to market.
So, before you take just one direction know that one of your gifts is to see the big picture. The brain you’ve got is always taking a variety of things and combining them in a way that makes sense, a way you can see clearly. To take advantage of all the interesting ideas and prevent overwhelm at the same time, take all the pieces you like from the gurus you’ve been drawn to and create your marketing big picture.
Here’s how you do that.
- Take all the systems, strategies and ideas for marketing and gather them up under a single unifying label. I’ve got a marketing coach. So, everything I do is going to connect to the work I’m doing with her.
- Next, create no more than 7 groups to divide your stuff into. Four or five would be better. I could choose the gurus I like as a way to divide things up. But, what makes more sense to me is to create groups that represent the exciting ideas they’ve opened up for me, and the activities I’ve chosen to take action on.
- If you have more than 5 or 6 things to place in each of those groups take your groups down again and again until you’ve got 6 or fewer things in every group.
That’s the way I see my marketing picture.
I know an image would help a lot here. So, imagine this. You’ve got a thousand piece jigsaw puzzle. What do you do? Start with the outside edge. Get a context, a unifying tool to start with. To find where the pieces fit together group the pieces that are most similar together. And, put them within the border where you think they most likely fit.
In coming up with a big picture idea of marketing, I don’t feel so overwhelmed. And, I see the work to be done in steps. Yes, I’ll admit it. But, the steps are now a much clearer. They’re in my language. And, I can switch it up a bit – to keep things interesting – with a lot less chance of getting lost.
