Marketing using the Big Picture
Reduce Overwhelm for ADHD Entrepreneurs
Building your business online? Feeling overwhelmed with marketing or some other challenge? So many possibilities it’s easy to get lost in the excitement. Yet, you have a business, and you need to sell something. And, sooner is probably better than later.
Consistently I hear the same story I’ve heard all my life. Take one thing at a time. Drive it in a straight line and you’ll get their sooner. Sorry, that’s not me. I’d end up driving straight in to a tree!
I do believe there is a great option to contorting yourself down the straight line. There is a richness we bring when we stray off path, when we notice the “shinies” all around us. And, there are a lot of marketing gurus out there with some pretty cool “shinies”. It is so seductive thinking about all the beautiful, fun ways to generate buzz about your product. And, if you listen to the hype you’ll think you have to put blinders on and plod straight or you’ll never get to market.
So, before you take just one direction know that one of your gifts is to see the big picture. The brain you’ve got is always taking a variety of things and combining them in a way that makes sense, a way you can see clearly. To take advantage of all the interesting ideas and prevent overwhelm at the same time, take all the pieces you like from the gurus you’ve been drawn to and create your marketing big picture.
Here’s how you do that.
- Take all the systems, strategies and ideas for marketing and gather them up under a single unifying label. I’ve got a marketing coach. So, everything I do is going to connect to the work I’m doing with her.
- Next, create no more than 7 groups to divide your stuff into. Four or five would be better. I could choose the gurus I like as a way to divide things up. But, what makes more sense to me is to create groups that represent the exciting ideas they’ve opened up for me, and the activities I’ve chosen to take action on.
- If you have more than 5 or 6 things to place in each of those groups take your groups down again and again until you’ve got 6 or fewer things in every group.
That’s the way I see my marketing picture.
I know an image would help a lot here. So, imagine this. You’ve got a thousand piece jigsaw puzzle. What do you do? Start with the outside edge. Get a context, a unifying tool to start with. To find where the pieces fit together group the pieces that are most similar together. And, put them within the border where you think they most likely fit.
In coming up with a big picture idea of marketing, I don’t feel so overwhelmed. And, I see the work to be done in steps. Yes, I’ll admit it. But, the steps are now a much clearer. They’re in my language. And, I can switch it up a bit – to keep things interesting – with a lot less chance of getting lost.
